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Ultimate Fix by Mari Maria Makeup
Project information
Launched in 2025 by Mari Maria Makeup, Ultimate Fix is a light-formula setting mist that controls shine, reduces oiliness, and keeps makeup flawless for much longer, offering freshness and comfort throughout the day. Ideal for those seeking effective hold with a natural, radiant finish, the product has become synonymous with practicality and confidence in makeup longevity. For this campaign, Border signed the entire visual construction of the launch, including the design of the packaging — box and tube —, social media communication, realistic renders, and the full development of the action's visual identity, ensuring an impactful presentation fully aligned with the brand's modern and engaging positioning.
Tech sheet
Border Design Studio Creative Direction: Edson Bailey Art Direction: Edson Bailey 3D Design: Edson Bailey
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