Addax

Project information

Launched in 2025, the rebranding of Addax, a company with over 20 years of operations in Brazil in strategic urban infrastructure planning, symbolizes a profound transformation in its trajectory. With consolidated expertise in economics, engineering, and architecture, the brand built a robust history in city development, although its visual identity did not yet reflect the scale of that legacy. In this context, Border took on the brand repositioning, conducting a complete institutional retrofit and a full overhaul of the visual identity. The new system translates a more technological, dynamic universe connected to the contemporary demands of the urban sector, projecting Addax as a reference in innovation and strengthening its digital and institutional presence for the future.

Tech sheet

Border Design Studio Creative Direction: Luiz Ribetav Illustrative Team: Ana Luiza Batista, Vitor Teixeira, Yohan Torres Art Direction: Gustavo Arbs, Angel Cristine 3D Design: Edson Bailey Account Direction: João Moura Creative Planning: Martha Lemos