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Evans Cakes
Project information
Straight from Portugal, Evans Cakes is a confectionery specialized in an innovative product full of personality: jar cake served in disposable cans. Uniting flavor, practicality, and a distinctive presentation, the brand stands out by transforming a traditional sweet into a modern and surprising experience. For Evans Cakes, Border signed the complete rebranding, conducting a deep repositioning of institutional values and developing a visual identity capable of translating the essence and originality of the business. The project also includes the creation of the packaging for its most iconic product, the CakeCan, ensuring that the design strengthens the brand's creative proposal and delights the audience in every detail.
Tech sheet
Border Design Studio Creative Direction: Luiz Ribetav Illustrative Direction: Yohan Torres Art Direction: Luiz Ribetav Account Direction: João Moura Creative Planning: Martha Lemos
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