Language
Plink Papelaria
Project information
After facing legal issues involving intellectual property, the former Criartê found itself in need of a complete rebranding to ensure its continuity and relevance in the market. The challenging scenario turned into a strategic opportunity when Border took on the project, signing one of the most striking rebrandings of 2025 and bringing the new Plink to life. The work involved a deep immersion in the brand's essence, with strategic repositioning, redefinition of values, and a total renewal of visual elements. The result is a solid, contemporary, and coherent identity, ready to engage with new audiences and strengthen its market presence.
Tech sheet
Border Design Studio Creative Direction: Luiz Ribetav Illustrative Direction: Yohan Torres Art Direction: Luiz Ribetav Account Direction: João Moura Creative Planning: Martha Lemos
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