Econômico by FC Oliveira

Project information

For FC Oliveira's Econômico line, Border developed strategic labels designed to combine practicality, clear readability, and strong visual presence in everyday essential products such as disinfectants, fabric softeners, and cleaning solutions. The project was carried out to enhance functionality and quick identification on shelves, balancing affordable cost with a strong, trustworthy identity. Border signed the full development of the labels, structuring information hierarchy, consistent visual language, and graphic applications that reinforce the line's direct, efficient, and competitive positioning in the market.

Tech sheet

Border Design Studio Creative Direction: Luiz Ribetav Illustrative Direction: Edson Bailey Art Direction: Angel Cristine 3D Design: Edson Bailey, Enrico Botelho, Kaue Siqueira Account Direction: João Moura Creative Planning: Martha Lemos