Gluubi

Project information

Imagination takes shape, movement, and personality. Gluubi emerges from the meeting of creativity and technology, turning 3D printing into articulated toys that delight children, adults, and collectors. Created by two engineers who decided to step off the beaten path, the brand places play at the heart of its values. Each piece is designed to encourage playing, curiosity, and connection, combining quality, joy, and awareness in every step of the process. With vibrant colors, lively mascots, and an accessible, fun identity, Gluubi builds a universe where play is creative, sustainable, and inclusive—made to pass through curious hands, attentive eyes, and countless stories yet to be imagined.

Tech sheet

Border Design Studio Creative Direction: Luiz Ribetav Illustrative Direction: Yohan Torres Art Direction: Gustavo Arbs Account Direction: João Moura Creative Planning: Martha Lemos