The sound of the cavaco sets the rhythm and joy takes over. Miguelzinho do Cavaco turns samba and pagode into presence, charisma, and connection, taking the music beyond the stage and the roda. The visual identity translates this energy into a living universe, where illustration, color, and movement come together to shape the artist's personality. Every element reinforces the tradition of samba with lightness, authenticity, and high spirits—the way the music calls for it.
Border Design Studio Creative Direction: Luiz Ribetav Illustrative Direction: Vitor Jimbo Art Direction: Gustavo Arbs Account Direction: João Moura Creative Planning: Martha Lemos
Intensity in the stroke, confidence in the look. Line Up was born to follow every gesture with precision, even color, and long-lasting wear. A look designed for those who seek practicality without giving up impact, from the first stroke until the last hours of the day.
ExploreConceived by Cheff Otto himself in 2024, the hot sauce recipe that featured in his videos now enters a new stage: becoming an official product.
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