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Coverup 2.0 by Mari Maria Makeup
Project information
After the major repercussion involving the counterfeiting of one of the most recognized foundations in the Brazilian market, Cover Up, Border developed a robust campaign for the relaunch of Mari Maria Makeup's original foundation, now with a new formulation. With quick-dry and adjustable coverage — from medium to full — the new Cover Up meets different needs, offering a customized finish, long wear, SPF 35, and a range of 41 shades. Border signed the entire communication strategy for the relaunch, including packaging development, social media materials, renders, print pieces, and other digital assets, ensuring consistency, clarity, and impact at all brand touchpoints.
Tech sheet
Border Design Studio Creative Direction: Edson Bailey Art Direction: Edson Bailey 3D Design: Edson Bailey
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