Gurt

Project information

Caring for your body can and should be light, beautiful, and pleasurable. Gurt emerges as a new well-being ritual, turning gut care into a simple, enjoyable, and intentional experience. In powder form, plant-based and functional, the yogurt mixes with water to accompany the feminine routine with ease, helping to reduce bloating, improve digestion, and promote balance naturally. But Gurt goes beyond function: it speaks to self-esteem, freedom, and self-care, making consumption a moment of pleasure and connection with oneself. With a modern language, youthful aesthetics, and a playful spirit, the brand reframes the world of gut health, moving away from medical and technical discourse to occupy a more emotional, desirable, and contemporary space. Gurt is well-being that you feel in your body, see in the mirror, and that improves your day.

Tech sheet

Border Design Studio Creative Direction: Luiz Ribetav Illustrative Direction: Yohan Torres Art Direction: Luiz Ribetav 3D Design: Luiz Ribetav Account Direction: João Moura Creative Planning: Martha Lemos