Launched in 2025 by Mari Maria Makeup, Lip Juice is a hydrating lip oil that combines deep care and sophisticated shine, transforming the beauty routine into a unique sensory experience. With a light texture, comfortable finish, and radiant look, the product delivers intense hydration while enhancing the natural beauty of the lips. For the launch, Border signed every detail of the communication, developing striking packaging, an exclusive press kit, realistic renders, and all visual materials for the campaign, creating an engaging presentation fully aligned with the brand's elegant, innovative, and desirable positioning.
Border Design Studio Creative Direction: Edson Bailey Illustrative Direction: Yohan Torres Art Direction: Edson Bailey 3D Design: Edson Bailey
Inspired by street culture and the phrase everyone recognizes, “Ó o Salgado” bets on humor, closeness, and strong visual identity. A project designed to be memorable, fun, and scalable.
ExploreAn educational project that uses characters to support the recovery of content affected by the pandemic. Each hero represents an area of knowledge, reinforcing learning, diversity, and students' identification with the educational process.
Explore