Koolckie

Project information

It all starts with a cookie, but not just any cookie. Koolckie was born from the desire to turn something simple into a memorable, fun, and full-of-personality experience. Inspired by traditional New York cookies, the brand combines generous fillings, Instagram-worthy looks, and a flavor that surprises from the first bite. Between the heart of Minas Gerais and references lived in the United States, Koolckie unites tradition and innovation, mixing Brazilian flavors with the aesthetics and intensity of American cookies. Every detail is designed to go beyond the product: from the cool look to the fun unboxing, everything invites experience. Driven by authenticity, creativity, and quality, the brand translates a passion for confectionery into something contemporary, sophisticated, and accessible—ready to grow, explore new formats, and take the Koolckie experience beyond the kitchen.

Tech sheet

Border Design Studio Creative Direction: Illustrative Direction: Yohan Torres, Ana Luiza Batista Art Direction: Gustavo Arbs Account Direction: João Moura Creative Planning: Martha Lemos